Company Culture

Company Culture

Simple, Trust-worthy

Honest, Altruistic

Focus, Real

Diligent, Innovative

Corporate Values

Simple
Simplicity is a kind of destination, a kind of relief, a kind of transcendental realm. The road is simple, and the complexity is in the hearts of the people. The meaning of life lies in simplicity. Only when the heart is simple can life be simple, and all the sights you see are beautiful; only when the heart is free can life be free, and happiness is pure wherever you go. In fact, the logic of things is not complicated. We artificially think things are complicated. Be a simple person and you will be enriched.
Trust-worthy
Trust has a cost. Trust is the basis of a transaction or exchange relationship. I believe that human nature is inherently good. Choosing trust will greatly reduce the cost of transactions and exchanges. I often say that the biggest cost of interpersonal relationships in China is trust. Our business trips, visits, exchanges, and endorsements from acquaintances are all about finding the basis of mutual trust. When dealing with partners, we must first choose trust. Of course, if we choose to trust us, we may suffer losses. In fact, it is not terrible to suffer losses. Keeping our bottom line well allows us to see each other clearly as soon as possible.
Honest
Candor emphasizes being flat and straight, and sincerity refers to sincerity and truth. Honesty means not concealing or modifying one's true self and being honest with others, oneself, and heaven and earth. Everyone has the need to maintain a psychological balance. If one or both parties cannot maintain a psychological balance in communication, it will inevitably lead to a relationship rift. When the mind is in an unbalanced state, people need to spend a considerable amount of energy to adjust, the time is short enough, but if the time is long, they will be exhausted because they spend too much energy. In busy work, if we are not honest with each other and only say what is beneficial to ourselves in the process of communication, it will lead to self-closing.
Altruistic
Originally a Buddhist term, giving convenience and benefits to others without asking for anything in return. Refers to behaviors that are beneficial to society in order to make others gain convenience and interests, respect the interests of others, and consciously and voluntarily. If we often use "altruistic" thinking to guide our work in the process of work, after a long time, you will find that your spiritual world is satisfied, you will be respected by everyone, and you will gradually build up your personality charm.
Focus
"Too many desires will lead to a loose heart, loose heart will lead to failure of aspirations, and failure of aspirations will lead to poor thinking." The attention of the brain is limited. Only by focusing on one thing at a time can we not waste life in a world full of interference. In Germany and Japan, there are many hidden champions who specialize in new products. The characteristic of these companies is that generations of people focus on making a product, and through a lot of practice and experience accumulation, they have failed for many years. At the same time, under the culture of Germany and Japan, many craftsmen who focus on doing one thing well have been cultivated. These craftsmen regard products as their hobbies and lifelong careers, from hands-on ability to theoretical learning, in a simple matter. , On a product, you have accumulated from the bottom and become an "expert" in a very niche field. If you "focus" on a small field for a long time, you will become an "expert" in this small field.
Real
To do things alone, you need to have the spirit of "being true". "Drilling to the top of the bull's horns" is often not a bad thing. You can explore the underlying logic of doing things by constantly breaking the casserole and asking to the end. When you do things on the surface, you will never explore the true meaning of things. We have heard of successful "masters" and "experts", but most of them are a little "paranoiac". Putting aside selfish thoughts and desperately seeking truth, you will do one thing to the extreme, which is also becoming an "expert" the only way to go.
Diligent

Simply speaking, we must strive for excellence in doing things, and describe the pursuit of better and better, never-ending. That is to say, do not be satisfied with anything and product, and constantly reflect on it. Can I do better? Only by constantly denying yourself and challenging new heights can you achieve the ultimate in things and products and become an "expert".

Innovative

Innovation refers to the use of existing knowledge and materials, in a specific environment, in line with ideal needs or to meet social needs, to improve or Create new things, including but not limited to various products, methods, elements, paths, environments, etc., and can obtain certain beneficial effects. That is to say, if you don't follow the rules, if you always use the existing methods and ideas for one thing and a product, it will be difficult for you to surpass the current state, and it will be impossible to become an "expert". Only by breaking the mindset can you make breakthroughs. to become an expert.

Simple
Trust-worthy
Honest
Altruistic
Focus
Real
Diligent
Innovative